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New FRANK Drugs Awareness Campaign



A new campaign to promote and signpost FRANK, the national drugs information and advice service, to young people launches on 17th October.

FRANK provides a friendly, confidential  and non-judgemental service to anyone wanting help, information or advice about drugs. FRANK is available 24 hours a day, 365 days a year. The service is free, and operated by fully trained advisers.

FRANK aims to give young people the skills and confidence they need to reject drugs and offer parents the information they need to talk to about drugs with their children. FRANK aims to reduce the demand for drugs by providing people with the information they need to make an informed decision about drugs. FRANK provides:
• Information on the risks of drugs, in order to maintain non-use or prevent escalation of use.
• Advice to build resistance skills, to deal with peer pressure and avoid risky situations; and advice for parents, friends and family who are concerned about someone else’s drug use.
• Help to assist cessation of use – treatment advice, online treatment, signposts to local treatment providers, and where appropriate direct referrals to treatment.

The new campaign sees the re-use online of original FRANK video adverts from when FRANK first launched in 2003 as well as new posters and radio adverts. Partners and practitioners are also able to order campaign posters as well as booklets to give to young people and parents about drugs. The campaign will run from October 2011 and into the New Year. For more information see www.homeoffice.gov.uk/FRANK

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